Lead nurturing is providing the right information to the right person at the right time, in order to build relationships with your leads.
You'll guide them through the sales funnel up to the moment that they are ready to move to the sales department.
Using lead nurturing you can speed up the buying process of your prospects.
After reading this whitepaper you will understand:
+ What is lead nurturing?
+ Why use lead nurturing? (and why not?)
+ The basics of creating a nurturing campaign
+ Best practices
+ Tools to implement lead nurturing
+ Do’s and don’ts