Marketing automation is a powerful and efficient tool to manage your content. The software helps you to automate the content distribution and it offers you the possibility to do this very targeted. Using marketing automation software you can nurture the prospects in your database with the content they really need during their customer journey.
After reading this ebook you will understand:
+ What is marketing automation?
+ Why marketing automation (and why not?)
+ Research stats that support a case for marketing automation
+ How to implement marketing automation?
+ Which marketing automation software suits you?
+ Do’s and don’ts